Search engine optimization (SEO) is the process of developing a website or a web page so that it will rank higher in a search engine’s natural or organic (unpaid) search results. The higher a web page ranks, or the more frequently a website appears in the search results, the more visitors it will receive from search engine users.
Sabre’s Search Engine Optimization (SEO) Services include:
Organic Web Search Optimization
Organic web search optimization, also referred to as classic SEO, combines both on-page and off-page strategies to improve the rankings of web pages in the natural or organic (unpaid) search engine results pages (SERPs) of major search engines, like Google, Bing and Yahoo!, for a specific set of keyword phrases.
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SEO Website Review & Consultation
Are you ready to rank higher in the results pages of major search engines, like Google, Bing and Yahoo!? Sabre’s SEO consultants will review your website content, navigation systems and site architecture. We will then recommend the changes necessary to make it easier for search engines to crawl and index your website.
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SEO Website Analysis
Sabre’s search engine optimization goals are to rank your website at the top of the organic search results pages of major search engines like Google, Bing and Yahoo!. In order to do this, we first identify your business goals and objectives, then select the most relevant keyword phrases, and finally, optimize the page content of your website.
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SEO Strategy Development
Sabre is dedicated to creating a search engine optimization strategy that will work for you! We will review and assess your website, research your competition, and develop a search engine optimization (SEO) implementation plan.
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Social Media Positioning
Whether you’re looking to build your personal brand or promote your business, positioning is the key to your success in social media marketing. Do you know how your target audience perceives you on social media? Sabre can help design and develop your brand on all social media networks, as well as assist you in your overall social media strategy.
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Keyword Research
Keyword research is one of the most important and valuable steps to a successful search engine optimization strategy. It is the process of determining the search terms your target audience would likely type into a search engine such as Google, Bing and Yahoo! when looking for your website.
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Keyword Competition Evaluation
Keyword competition is the measure of how difficult it will be for your website to rank in search engines like Google, Bing and Yahoo! for a particular keyword or keyword phrase. The competition for a keyword varies depending on how popular it is and your industry competition.
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Website Indexing & Submission to Search Engines
Does Google know that your website exists? Not necessarily, especially if your site is fairly new. It is important that search engines like Google, Bing and Yahoo! know not just about your website, but also about all of the pages on your website, so that they can all be indexed, and ultimately, found by users and potential customers.
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Site Mapping
A site map, or sitemap, is a list of pages on your website, provided for both users and web crawlers. XML site maps are used for search engines, while HTML site maps are helpful for website visitors.
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Link Building
Link building is the process of gaining quality, relevant links to your site from external websites, blogs, general directories, and niche directories. It helps your website achieve higher rankings in the organic search results, and also drives targeted traffic to your website!
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Image Optimization (Image SEO)
When the images on your website are optimized for search, they appear in the “Images” search results on Google, Bing and Yahoo!. This asset is often mistakenly overlooked, as it can be a helpful visual cue for visitors and/or potential customers, and provides yet another way to drive search traffic to your website.
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Multimedia & Video Optimization (Video SEO)
Multimedia and video search optimization can be an effective way to promote user engagement, increase brand awareness and boost video and website rankings in the organic search results of search engines link Google, Bing and Yahoo!.
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Content Development
Your website’s content is the primary ingredient to your rankings in major search engines like Google, Bing and Yahoo!. It should thoroughly explain your business’s goals and the products it sells and/or the services it offers. If it doesn’t, your website visitors will get frustrated and go somewhere else.
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SEO Copywriting
Good SEO depends on your website’s architecture, URL structure, navigation system, HTML code, visual design and user interaction. But, more importantly, it depends on the content of your website.
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SEO Copy Editing
So, you’ve got relevant content on your website. That’s great for search engine optimization! But, is the content creative and engaging? Is it attracting a lot of visitors and potential customers? Sabre is dedicated to SEO copy editing that will increase visibility for your website in major search engines like Google, Bing and Yahoo!.
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SEO Maintenance
Once websites and web pages have been indexed in the organic search results of major search engines like Google, Bing and Yahoo!, they may maintain their ranking positions for a long period of time. But sometimes, their ranking positions may decline, or they may disappear completely. For these reasons, it is important to constantly maintain and update your website’s SEO.
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Blog Marketing
Many businesses have found that blog marketing is the ideal way to reach out to their visitors and potential customers, and increase their search engine visibility simultaneously.
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Blog Writing
Sabre’s highly experienced team of SEO blog writers and copywriters is ready to help enhance the quality of your blog content! Because of the frequency that they are updated, blogs tend to attract a lot of search engine traffic. For that reason, blog writing is an important part of any search engine optimization strategy.
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